Let’s face it, if we want to influence and persuade others, you can’t just memorize or mimic the ‘Ten Commandments of Influencing and Persuading’. You can’t expect to apply any hacks, tricks like mirroring (as taught in NLP) or using props like a power-point presentation to get through to your audience. That will only get you mediocre results. Why? Because, getting people to trust you is the most important factor in influence, persuasion and selling but human beings are wired to pick up deception.
In communication, a speaker’s words are only a fraction of his efforts. The pitch and tone of his voice, the speed and rhythm of the spoken word, and the pauses between those words may express more than what is being communicated by words alone. Further, his gestures, posture, pose and expressions usually convey a variety of subtle signals. These non-verbal elements can present a listener with important clues to the speaker’s thoughts and feelings and thus substantiate or contradict the speaker’s words. As this diagram shows, our Conscious Mind is on 12% of the results we are getting, while the Subconscious Mind accounts for 88%. Your subconscious is all about your Pathos.
Hacks, tricks like mirroring (as taught in NLP), or using props like a power-point can only go so far…Your subconscious will reveal who you really are and what you are really thinking. Your ‘shadow’ side will creep up on you and spoil everything…Unless you have done ‘The Work’ on yourself, in a very deep and systematic way. (Don’t worry, you will be given specific exercises to do this deep work in the next section; You don’t need ten years of psychotherapy to achieve this ‘alignment’. It all begins with Self-Leadership. Self-Leadership means having: A developed sense of who you are, what you want, why you want it as well as... The ability to formulate a strategy and influence and inspire yourself and others to follow it through.
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