The first book in history on the art of persuasion, The Rhetoric, was written by the ancient Greek philosopher Aristotle. In his book, he presents the concepts of Ethos (credibility), Pathos (emotion, imagination) and Logos (logic, reason), as the three traits an orator must have in order to influence and persuade his audience.
These three concepts are still the cornerstones of modern leadership today. Let us look at them in more detail:
Ethos refers to the authority or credibility of the presenter; the moral values he embodies and shares with his audience. For example, being a notable figure in the field in question, or being introduced by one.
Pathos refers to the audience’s emotions and imagination; their hopes and fears. It can be particularly powerful if it agrees with the underlying values of the audience. Pathos also reflects the emotion or passion expressed by the speaker.
Logos refers to the facts, data and evidence presented to support the claims, thesis or position a speaker is presenting. The term logic is derived from the Greek word, Logos.
Additionally, there are also two more, lesser known traits, addressed by Aristotle.- namely Telos and Kairos.
Telos (end / destination / outcome), meaning the purpose or attitude of a speech, and Kairos (timing), meaning the particular setting, context, atmosphere, time, and place that a speech occurs. We place these together with Logos, as they address the real, ‘logical’ considerations we must examine, to make our campaign a success.
For Aristotle, Ethos, Pathos and Logos, address the qualities that transform an ordinary person into a great influencer, someone who can inspire and influence others.
The unique approach of The ALKISTIS Method® is that these same traits are applied to oneself.
You will become the outstanding leader and influencer and you will apply these insights to lead yourself, to take charge of your life and guide yourself to fulfillment.
Watch the video below to find out more:
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From Athens, Greece
This is Alkistis
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